MIP#17

MIP#: MIP#17
Title: MVC Rebranding
Author(s): Andrew & Monty
Contributors: 
Editor: N/P
Date Proposed: 
Date Ratified: 
Dependencies:
Replaces: N/P
Exception to MIP: N/P

Vote option:

1) Yes

2) No

Dear MVC Community,

I hope this proposal finds you well. We greatly appreciate the trust you've placed in us to guide MicrovisionChain through its upcoming brand transformation. The purpose of this proposal is to outline our comprehensive rebranding strategy, which aims to transition MicrovisionChain from its current theme based on galaxies and astronauts to a more sophisticated and meaningful identity. You can view our proposed branding solution here.

AMA session at MVC community: Link [One Space Channel]

Date: 20th Nov 2023 [HKT18:00, UTC:10:00, London: 10:00, Melbourne: 21:00]

  • Executive Summary:

We understand that rebranding is not just about changing logos and colors for aesthetic reasons alone; it's about breathing new life into our brand while staying true to its core values and optimizing our potential for future growth. Our approach combines strategic thinking, creative innovation, and meticulous execution to achieve this delicate balance. The key objectives of this rebranding initiative include:

  • Evolving MVC’s visual identity to reflect our true potential.

  • Reimagining brand messaging to communicate a more refined and compelling brand story.

  • Creating a brand that resonates with our target audience and sets MVC apart from competitors.

  • Ensuring a seamless transition across all brand touchpoints.

  • Proposal Details:

https://space-branding-1697191527217.siter.io/

  • Content:

Mission:

Mission To bring the image of Space up to a top 10 project standard. One that is distinguishable between the masses of projects and portrays the high level that Space is.

Vision

To leave in the past the space galaxy gimmicky version and bring forward a classy, elegant & professional look. With a focus of space being space on blockchain.

Strategy

To differentiate MicrovisionChain as the brains behind the project and push forward with Space as the project name and ticker. Space is created by MVC Labs. This will avoid confusion and also empasises the vision of Space is to store large data direct on blockchain. There is space for everyone

Language & Culture

We are not superficially changing the logo and overhauling the website just for the fun of it. We are dropping all cliche space language - a new, more sophisticated lexicon to describe ourselves. All in the goal of being optimally positioned for heavyweight partnerships and top ten credentials.

  • Timeline and Budget

We put forward a 12 month contract with a 6 month review by the committee if they would like for us to see out the remainder of our contract. We will provide monthly updates to the committee along with the committee reviewing/giving feedback regularly along the way. Our total cost is 30k per month, paid in Space on the 1st of each month. 360,000usd over 12 months.

  • Our budget breakdown and roadmap can be found in the attached presentation here

  • Conclusion:

We are excited for the opportunity to engage in this transformative journey of MVC to SPACE. Our goal is to help transition to a more fitting identity that resonates with our audience and sets Space on a path to greater success. With the bull fast approaching there is little time to spare, we must act now for the future of Space’s success.

Please let us know if you have any questions or would like to discuss this proposal further. We look forward to the prospect of working together to elevate Space to new heights.

Sincerely,

Monty & Andrew

© 2023 Monty & Andrew

All rights reserved.

  • Disclaimer & Remarks:

  1. Copy Right:

The branding of this cryptocurrency project, including its name, logo, design, and all related content, is protected under copyright law. Any unauthorized use, reproduction, or distribution of this branding or its components is strictly prohibited and may lead to legal action.

Permission to use this project branding is granted only under the following conditions:

1A) Authors have provided written permission for the use of this branding.

1B) You may not modify, adapt, or alter any part of this branding without our explicit consent.

1C) You may not reproduce, distribute, or display this branding without the express written consent of Monty and Andrew.

For inquiries regarding the use and licensing of this branding, please contact:

Monty & Andrew 📧 @andrewcryptobdm

Remember, respect for intellectual property fosters creativity and innovation! 🎨💡

  1. Space is not an investment vehicle:

MVCDAO emphasizes that Space, the native gas of the MVC network, is not intended for investment or speculative purposes. Its value and price are subject to the utility demand within the MVC network, which may lead to price fluctuations. We strongly discourage participants from purchasing Space with the intention of investment or speculation. MVCDAO does not make any commitments or guarantees regarding the price or value of Space. When holding Space, it should be used exclusively for participation in MVCDAO governance or for utility purposes within the MVC network.

  1. Purpose of the proposal:

This proposal is not intended for investment analysis or induction. Instead, it aims to enhance the visibility of the MVC network. It's all about putting our network in the spotlight, not about financial advice.

  1. Conflict of interest declaration:

The author of this proposal has not received any commission.

  1. Heads Up!

MVCDAO and MVClabs can't predict the future. We can't guarantee the outcomes of DAO proposals, including media exposure, events, AMAs, rebranding efforts, and builder programs. We encourage members to do their homework and make informed decisions when voting on proposals.

  1. Community Responsibility:

If a proposal appears questionable, lacks detail, or has escalating costs, members are encouraged to vote 'Against the Proposal' and question its feasibility and cost-effectiveness. Your voice and vote matter!

  1. Committee Accountability:

Committee members are expected to exercise their voting rights with objectivity, diligence, and integrity. They are responsible for evaluating each proposal based on its completeness, feasibility, and cost-effectiveness. If a committee member is found to be compromised, the DAO community or any committee member can raise a proposal to replace or terminate the existing DAO position member. MVCDAO will arrange a replacement within 10 days.

  1. Service Provider Reminder:

Long-term service providers (those engaged for more than 3 months) are required to submit a comprehensive work report every three months. This report must receive a 60% on-chain approval vote from the DAO to continue receiving recurrent payments every three months. If the approval is not achieved, a new proposal must be submitted, or the contract will be terminated immediately. This clause is mandatory in all long-term service provider proposals[those engaged for more than 3 months], with the exception of liquidity services.

This clause is mandatory in all long-term service provider proposals, except for liquidity services.

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