MIP#33
Vote Option:
Option 1 - Total: $68,196 ($10k first week + $2k per week for 12 weeks + $10k last week)
Option 2 - Total: $43,647 ($2k per week for 12 weeks)
Motivation:
Besides the POB rewards for MVCDAO contributors and the implementation of the Builder Grant for developers, it is imperative to devise a strategy to entice regular users to engage with MVC.
Utilizing a Zealy campaign presents one of the most effective and popular platforms for promoting WEB3 adoption and fostering community growth. This proposal aims to establish a bridge for average MVC members to actively participate in MVC's growth and be duly rewarded for their contributions.
Executive Summary:
Utilizing Zealy's premium options with a capacity of 50k claimed quests monthly, we aim to launch a first batch of quests prior to the launch to ensure maximum participation opportunities for everyone.
New quests will be continuously created and added each week and each month in accordance with the ecosystem's current development and future updates. Users will complete quests to contribute to MVC's social engagement and exposure, ecosystem exploration and education, and content creation, with the best contributors being duly rewarded.
Socials: Stay updated with the latest news and join all MVC-related social accounts. Follow, comment, share, invite, and create content on popular platforms such as X, Discord, Medium, CG, CMC, Reddit, YouTube, Facebook, Instagram, TikTok, or any other social platforms relevant to MVC members. Social quests also aim to incentivize more influencers and content creators by rewarding those who show strong support on socials with increased exposure through dedicated quests for gaining more followers and sharing content.
Ecosystem Exploration: Complete quests exploring MVC features such as wallet creation, DAO voting, swapping, staking, farming, data storage, NFTs, mining, and more, involving the most available dApps on the MVC network. Quests for user feedback or bug reports will also be available to improve user experience.
Ecosystem Education: Learn about MVC's development by exploring available documentation and contents around the ecosystem, and participate in quizzes to test your knowledge.
Content Creation: Members will have the opportunity to submit proposals to create their own quests or submit exclusive content that does not yet exist, such as tutorials, Medium articles, Twitter threads, educational content, or promotional videos and visuals. Content creation quests will be validated only after review, and the best ones will be forwarded to the community and integrated into the campaign.
Throughout the campaign, Zealy admins will provide support to participating members, with a dedicated Telegram chat available for direct user support.
Pre-written tweets, graphics, announcement, and documentation will be posted to Telegram, Discord and @mvcglobal X account to promote the campaign and updates.
Proposal Content:
Duration:
The campaign will last 14 or 12 weeks depending on the chosen option.
Proposal Content:
What is Zealy?
Zealy is a platform that allows you to join and create Web3 communities. As a new member of the community, you can earn rewards by completing quests and climbing the rankings. As a project, you significantly expand your community.
What are the advantages of Zealy?
Visibility: The Zealy community will highlight the MVC project and ecosystem. It's a great way to draw attention to our ideas, our developments, our progress, and to expand our community.
Interaction and Engagement: By creating a Zealy community, you will have the opportunity to interact with people sharing the same interests in the field of crypto (BTCfi, L2 BTC for example). Our social media posts will receive more engagement and interactions. We will gain many more followers, and the Discord and Telegram community will also grow.
Exploration: Zealy Quests are divided into categories that will help new users explore specific areas of the MVC ecosystem. For example, they will be able to discover wallets (such as Metalet, VisionMoney) dApps (like Orders.Exchange, MVCSwap) and much more. We will create new quests every week, or introduce people to the upcoming dApps that will be released on MVC soon.
XP & Leaderboard: Users will earn XP with each quest completion and advance up the leaderboard. The top-ranking participants can be rewarded.
Top Ranking & Rewards
Part 1: Top 500 for the 1st Week (Total: $10,000)
Top 10: 300 each (Total: $3,000)
Top 11–50: $150 each (Total: $4,000)
Top 51–100: $75 each (Total: $3,750)
Top 101–250: $30 each (Total: $4,500)
Top 251–500: $10 each (Total: $1,750)
The first week of the campaign, with 500 winners, is an excellent way to establish a strong user base and encourage initial participation. Subsequently, the weekly system encourages sustained efforts and offers a fair chance for all participants to reach the top.
Part 2: Weekly Rewards for Top 20 (Total: $2000/week for 3 months)
1st place: $300
2nd place: $250
3rd place: $200
4th place: $150
5th place: $125
6th place: $100
7th place: $90
8th place: $80
9th place: $70
10th place: $60
11th place: $55
12th place: $50
13th place: $45
14th place: $40
15th place: $35
16th place: $30
17th place: $25
18th place: $20
19th place: $15
20th place: $10
Rewarding the Top 20 leaderboard weekly in our Zealy campaign offers several strategic advantages. Firstly, by implementing a Top 20 system, we aim to foster healthy and dynamic competition, encouraging participants to complete as many tasks as possible before their competitors.
This approach also ensures a constant rotation within the Top 20 from week to week. By rewarding the top contributors weekly, we provide a fair opportunity for all participants, whether they are newcomers or catching up on tasks, to rise to the top of the leaderboard.
Consequently, this promotes greater diversity among winners and strengthens the spirit of competition.
Furthermore, the Top 20 system makes rewards more appealing to motivated individuals, incentivizing them to invest more in the campaign. By concentrating rewards on a limited number of participants each week, we avoid diluting rewards, which could discourage active engagement.
Part 3: All-Time Campaign Top 100 Leaderboard (Total: $10,000)
1st place: $1500
2nd place: $1000
3rd place: $800
4th - 10th place: $500 each
11th - 30th place: $200 each
31st - 50th place: $100 each
51st - 70th place: $50 each
71st - 90th place: $30 each
91st - 100th place: $20 each
Finally, while weekly rewards are attractive, the long-term rewards for top participants throughout the campaign remain significant. Thus, those who persist in their efforts throughout the campaign will also be duly rewarded for their continuous engagement. In summary, rewards in our Zealy campaign foster dynamic competition, maintain participant engagement, and offer attractive rewards for those who fully invest in the campaign.
Rewards distribution is not fixed and can be subject to change during the campaign. The MVC x Zealy team reserves the right to rearrange rewards distribution according to participant numbers for fair distribution. Rewards periods and values cannot be modified after DAO vote; only the numbers of rewarded members can change. For example, the TOP 10 can become TOP 20, or TOP 100 can become TOP 50.
Zealy Premium
Cost = $549 per month
This plan includes :
50k claimed quests per month ($6 per 1k additional quests)
A leaderboard of up to 10k members
CRM
Analytics
A promotion on the Zealy homepage once a month
Bot protection
Priority support
Humanode AntiBot / AntiSybil
Humanode BotBasher for Discord is an application created by utilizing the Humanode private biometric verification technology, allowing Discord users to verify that their account is owned by a unique living human being, and Discord servers to assign a Sybil-resistant role to the verified humans only.
There is no KYC or collecting personal information involved here. Discord users can conduct private and secure uniqueness and liveness checks over anonymized data, without revealing any private information or fear of having their biometric data hacked.
By using BotBasher for the Zealy quests, you can ensure that one person gets one reward for completing one task. No one can use multiple accounts or employ bots to get rewards more than once since one user can only create one bio-authentication, meaning that the user can only tie one account to their physical identity.
More information here: https://blog.humanode.io/sybil-resistant-quests-on-zealy-with-botbasher/
X Posts
To announce this campaign we will need to publish tweets and graphics on X. These will be linked to quests that will require interacting with them to gain places on the leaderboard. Our campaign will be shared across crypto twitter and this way we will gain new participants, new followers and new MVCers !
Tasks
After the creation of Zealy and the start of the campaign, the account will require constant maintenance and updates. We will need to validate quests, which will require verification. New quests will have to be created weekly, and new graphics will be necessary to announce them on social networks.
There will be a quest that asks for the MVC/BTC address; this will be used to read the data on the chain and for the distribution of potential rewards. In addition to this, screenshots will be requested for each quest that requires interaction on a dApp. We will check everything meticulously. The same address will be required to complete the quests on Orders.Exchange. This will help us combat bots, in addition to the anti-bot feature available with Zealy Premium and Humanode
Quests will be validated based on the time taken to complete them. This means that the first person to complete the quest will be the first to be reviewed, ensuring fairness.
Team contribution as the admin of the campaign:
Pre-launch Preparation:
Create visuals for pre-launch announcements on X, Discord, and Telegram.
Prepare countdown period announcements (2–3 weeks before launch).
Draft campaign rules and introduce rewards on Medium.
Plan D-day launch announcement and onboarding process.
Campaign Management:
Monitor and manage Zealy campaign activities.
Validate quests and verify submissions regularly.
Create new quests weekly and update existing ones as necessary.
Coordinate with team members for content creation and distribution.
Provide support to campaign participants through Telegram chat.
Review and report on campaign progress and user engagement weekly.
Social Media Engagement:
Promote the campaign on X, Discord, Telegram, and other relevant platforms.
Coordinate with content creators to publish pre-written tweets, graphics, and announcements.
Encourage interaction and engagement with campaign-related content.
Monitor and respond to user feedback and inquiries on social media channels.
Rewards Management:
Calculate and organize rewards distribution with MVC DAO to top participants based on the leaderboard rankings.
Ensure fair and accurate distribution of rewards according to predefined criteria.
Handle any disputes or issues related to rewards distribution promptly and transparently.
Collaboration and Reporting:
Collaborate with other team members, including content creators and reviewers.
Provide regular updates and reports to the MVCDAO and committee.
Seek feedback and suggestions for improving the campaign effectiveness and user experience.
Maintain communication and coordination with all stakeholders throughout the campaign duration.
Compliance and Documentation:
Ensure compliance with campaign guidelines, regulations, and DAO policies.
Document all campaign activities, including quest validations, rewards distribution, and user interactions.
Prepare documentation for review by the committee and MVCDAO.
Continuous Improvement:
Monitor campaign performance and identify areas for improvement.
Implement feedback from users and stakeholders to enhance the campaign experience.
Stay updated on industry trends and best practices for community engagement and campaign management.
Overall, the admin of the campaign plays a crucial role in planning, executing, and managing all aspects of the Zealy campaign to achieve its objectives effectively.
Timeline:
The campaign will start once the new website is live, the brand guidelines are completed (which we'll need for visual creation).
Costs:
Option 1: $68,196 for 14-WEEK CAMPAIGN
$24,000 = $2000/week
$20,000 = ($10,000 for Launch + $10,000 Ending)
$2,196 = Zealy ($549/month for 4 months)
$22,000 = Team contribution
Pre-launch announcement with visuals for X, Discord & Telegram
Countdown period announcements (2–3 weeks before launch)
Introduction of campaign rules & rewards on Medium
D-day launch announcement and onboarding
Monthly promotion on platforms related to Zealy homepage promotion
Telegram & Discord filter for easy access to Zealy campaign information
Telegram chat user support
Weekly winners report
This option involves more attractive rewards, potentially attracting more participants and resulting in more quests to review and additional support to provide to members during the campaign.
Option 2: $43,647 for 12-WEEK CAMPAIGN
$24,000 = $2000/week
$1,647 = Zealy ($549/month for 3 months)
$18,000 = Team contribution
Pre-launch announcement with visuals for X, Discord & Telegram
Countdown period announcements (2–3 weeks before launch)
Introduction of campaign rules & rewards on Medium
D-day launch announcement and onboarding
Monthly promotion on platforms related to Zealy homepage promotion
Telegram & Discord filter for easy access to Zealy campaign information
Telegram chat user support
Weekly winners report
Additional expenses in team contributions are based on the expected increase in workload. These funds can also be used to recruit other administrators and content creators in case of overwhelming success. Additional fees might be needed if we exceed the 50k claimed quests limit per month ($6 per 1k additional quests). The MVC x Zealy Team reserves the right to use team contribution funds at their discretion.
Campaign goals:
The goal of this campaign is to increase MVC's user base, visibility on social media platforms, and member contributions. Premium customers are 4,2 times more likely to achieve their growth and retention goals. Therefore, we aim for a fourfold increase in our community's size.
Summary of information for campaign prediction:
Zealy's Premium Plan offers benefits such as data exports, analytics, and marketing support. Additionally, this plan provides 1 day/month on the homepage, retweets on Zealy Sprint account, certification for credibility, and direct communication with the Zealy team.
The daily visitor count on Zealy's homepage is approximately 300,000.
Being featured on the homepage typically attracts hundreds of extra users, but actual engagement varies based on factors like existing community size and rewards offered.
Zealy cannot guarantee specific numbers for community growth as it depends on various factors including engagement with existing communities, quest participation, and rewards offered.
The success of the campaign, including follower growth, largely depends on community engagement, rewards offered, and enthusiasm for the campaign.
Doubling the current follower count is feasible if each member brings in one additional follower, but actual growth may vary based on campaign dynamics and community participation.
Comparisons with other WEB3 projects like Entangle, which attracted 38,000 participants for their campaign, indicate varying levels of engagement in different campaigns, with some reaching 1 million claim quests per month and others attracting just a few hundred participants.
Conclusion: While success metrics from projects like Entangle provide insights, actual campaign outcomes may vary widely. The success of the campaign will depend on factors such as community engagement, reward structures, and the overall appeal of the campaign to potential participants.
30k followers on X, with a target of +100k followers
7500 Telegram members, with a target of +30k members
8000 Discord members, with a target of +30k members
Show3 DAO has 1812 core members, with a target of 10k core members.
Achieving these targets is feasible through a cohesive campaign strategy. Here's how:
Expanding Reach: With a current base of 30k followers on X, 7,500 members on Telegram, 8,000 members on Discord, and 2000 Show3 core members, the goal is to significantly increase these numbers. By integrating efforts across all platforms, we can effectively expand our community reach and engagement.
Cross-Promotion: Implementing cross-platform promotion will be key. For instance, encouraging X followers to join our Telegram, Discord, and Show3 communities, and vice versa, can help maximize our audience across all channels.
Engagement Incentives: Offering incentives for engagement, such as exclusive content, rewards, or access to special events, can motivate existing members to actively participate and invite others to join.
Community Collaboration: Fostering a sense of community collaboration and participation is essential. Encouraging members to share their experiences, invite friends, and actively engage in discussions and activities can significantly contribute to community growth.
Consistent Communication: Maintaining consistent and engaging communication across all platforms is crucial. Regular updates, announcements, and interactive content can help keep members informed and engaged, driving increased participation and membership.
Overall, by aligning our efforts across X, Telegram, Discord, and Show3 and implementing strategies that prioritize community engagement and collaboration, we can work towards achieving our ambitious growth targets. However, it’s important to recognize that success will depend on the collective effort and involvement of our community members.
This three-month campaign serves as the initial step towards a larger campaign aimed at further growing our community. Following the results of this campaign, the community will have the opportunity to vote and decide whether to renew the campaign with new targets.
Team contribution:
For all services and content creations realized before the campaign launch, we request a 50% Space payment upon campaign launch. The remaining 50% Space will be distributed every 30 days after the launch until the end of the campaign.
Additional information:
If the committee agrees, we are willing to dox ourselves to establish more trust and demonstrate our commitment to carrying out our mission until the end.
We will work every day, including weekends, as that is when there will be the most users active.
The first batch of quests will be submitted to the committee for review before the launch. During the campaign, the MVC x Zealy Team will be responsible for creating the quests. Any significant quest modifications will be submitted to the committee for approval before implementation.
Once the rebranding visual is completed, the graphics will be modified to adhere to the new graphical guidelines.
Disclaimer & Remarks:
Space is not an investment vehicle:
MVCDAO emphasizes that Space, the native gas of the MVC network, is not intended for investment or speculative purposes. Its value and price are subject to the utility demand within the MVC network, which may lead to price fluctuations. We strongly discourage participants from purchasing Space with the intention of investment or speculation. MVCDAO does not make any commitments or guarantees regarding the price or value of Space. When holding Space, it should be used exclusively for participation in MVCDAO governance or for utility purposes within the MVC network.
Purpose of the proposal:
This proposal is not intended for investment analysis or induction. Instead, it aims to enhance the visibility of the MVC network. It's all about putting our network in the spotlight, not about financial advice. Participants and all members should refrain from interpreting it as such.
Conflict of interest declaration:
The author of this proposal has not received any commission.
No Guaranteed Results
Neither the proposer nor MVCDAO can promise specific results from proposed media exposure or other visibility efforts.
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